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	<title>Trusted Business Guide</title>
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	<link>http://btfc.org.uk</link>
	<description>Business Information Through Innovative Technology Solutions</description>
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<title>Trusted Business Guide</title>
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		<title>N-able Technologies</title>
		<link>http://btfc.org.uk/n-able-technologies-closes-out-2009-with-a-bang-readies-for-explosive-growth-in-2010/</link>
		<comments>http://btfc.org.uk/n-able-technologies-closes-out-2009-with-a-bang-readies-for-explosive-growth-in-2010/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 22:28:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovations]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Bang]]></category>
		<category><![CDATA[Closes]]></category>
		<category><![CDATA[Explosive]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Nable]]></category>
		<category><![CDATA[Readies]]></category>
		<category><![CDATA[Technologies]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/n-able-technologies-closes-out-2009-with-a-bang-readies-for-explosive-growth-in-2010/</guid>
		<description><![CDATA[OTTAWA&#8211;(Marketwire &#8211; January 4, 2010) &#8211; N-able Technologies®, the global leader in remote monitoring and management (RMM) software for managed service providers (MSPs) and IT departments, today announced its Q409 worldwide sales and subscription revenues exceeded company expectations and has set the stage for a record breaking 2010. According to N-able&#8217;s President and CEO Gavin [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="3660053008 ea03b0fa2b m N able Technologies" src="http://farm4.static.flickr.com/3538/3660053008_ea03b0fa2b_m.jpg" width="200" title="N able Technologies" /><br/></div>
<p>OTTAWA&#8211;(Marketwire &#8211; January 4, 2010) &#8211; N-able Technologies®, the global leader in remote monitoring and management (RMM) software for managed service providers (MSPs) and IT departments, today announced its Q409 worldwide sales and subscription revenues exceeded company expectations and has set the stage for a record breaking 2010.</p>
<p>According to N-able&#8217;s President and CEO Gavin Garbutt, 2009 was a banner year for technology innovations, international growth and partner enablement at N-able.</p>
<p>&#8220;We invested heavily in R&amp;D and pushed innovation and partner enablement to the limit in 2009 with a never-before-seen  million dollar market stimulus offering and the introduction of the industry&#8217;s first freemium RMM (remote monitoring and management) platform,&#8221; says Garbutt. &#8220;Further, our new N-central 7.0 technology has radically changed the landscape of the managed services industry &#8212; giving N-able partners an undeniable service advantage and placing even greater distance between us and our competitors.&#8221;</p>
<p>In 2009, N-able also expanded its technology alliances with IT heavy-weights Cisco, Intel, Lenovo, Microsoft and Xerox and forged new partnerships with emerging and established IT leaders and Master MSPs including APC, LetMeDoIT, NTR Global, Panda, and VaultLogix. In October 2009, N-able&#8217;s Technology Alliance Partners came together to sponsor N-able&#8217;s Annual Partner Summit which attracted nearly 400 MSP partners.</p>
<p>Further contributing to the success of N-able and its partners in 2009 was the company&#8217;s rapidly growing international footprint in Australia, New Zealand, the Netherlands, Scandinavia and the U.K., as well as its groundbreaking partner programs and resources including N-able&#8217;s unrivaled Mid-market Partner Program, Business e-Training Essentials and new Partner Resource Center.</p>
<p>&#8220;Our international growth in 2009 was phenomenal &#8212; doubling the revenue of the year prior,&#8221; says Mike Cullen, Vice President of Sales, N-able Technologies. &#8220;Our new operations in the Netherlands are performing exceptionally well and we continue to gain noticeable market and competitive mindshare throughout the U.K. and Australia as a result of our channel-exclusive sales model, new Mid-Market Partner Program and superior technology and support services.&#8221;</p>
<p>In North America N-able&#8217;s business also grew in 2009. &#8220;We saw a 200 percent increase in our subscription revenues year-over-year which means our partners are managing more devices and earning more recurring revenues,&#8221; says Cullen.</p>
<p>2010 Outlook</p>
<p>Building upon its success in 2009, Garbutt says N-able is planning for a record year that will be fueled by explosive market growth and adoption of managed services thanks in part to the company&#8217;s new N-central 7.0 platform.</p>
<p>&#8220;IT spending is set to pick up again over the next two years and will bring forward massive revenue and profit generating opportunities for those MSPs worldwide who are well positioned and proactively using their clients&#8217; IT asset data to provide intelligent recommendations on what IT solutions and services may best support the client&#8217;s business goals and objectives,&#8221; says Garbutt.</p>
<p>To ensure its partners&#8217; success, N-able will continue development around its hybrid RMM platform and Mid-market Partner Program. In addition, the company will invest heavily across the board when it comes to partner enablement with the goal of ensuring N-able&#8217;s partners are the IT industry&#8217;s most successful MSPs worldwide.</p>
<p>For more information about N-able Technologies, visit www.n-able.com.</p>
<p>About N-able Technologies</p>
<p>N-able Technologies is the global leader in remote monitoring and management software for managed service providers and IT departments. N-able&#8217;s award-winning N-central platform and complementary toolsets, backed by best-in-class business and technical services, are proven to reduce IT support costs, improve network performance and increase productivity through the proactive monitoring, management and optimization of IP-enabled devices and IT infrastructure. N-able is 100% channel-friendly and maintains operations in North America, the U.K., the Netherlands and Australia. Start a free 30-day trial of N-central at www.n-able.com/trials.</p>
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		<title>Sales Training and Sales Programs for the Natural Born Seller</title>
		<link>http://btfc.org.uk/sales-training-and-sales-programs-for-the-natural-born-seller/</link>
		<comments>http://btfc.org.uk/sales-training-and-sales-programs-for-the-natural-born-seller/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 19:32:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Training and Careers]]></category>
		<category><![CDATA[Born]]></category>
		<category><![CDATA[Natural]]></category>
		<category><![CDATA[Programs]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Seller]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/sales-training-and-sales-programs-for-the-natural-born-seller/</guid>
		<description><![CDATA[Sales training and sales programs can benefit even the natural born seller. Advanced sales training and sales programs get down and dirty into the specific skills that manifest excellence in sales management. Effective management releases more time for developing new sales. Sales courses from professional sales training and sales programs will provide you with the [...]]]></description>
			<content:encoded><![CDATA[<p>
<p>Sales training and sales programs can benefit even the natural born seller. Advanced sales training and sales programs get down and dirty into the specific skills that manifest excellence in sales management. Effective management releases more time for developing new sales. </p>
<p>Sales courses from professional sales training and sales programs will provide you with the educational certification you need to advance your sales career from a sales team member to a sales manager. Sales training and sales programs will also give you the edge you need to excel within a corporate sales team. Whether you are looking to move up the career ladder in a big corporation, or get a grasp on sales management for your own small personal business, a sales course from a sales training program that offers concrete skills in sales management will move your reputation from being the best on your sales force to being an example of skilled excellence. </p>
<p>Excellence carries with it knowledge, prestige and success. Furthering your career by developing skills in the more technical and precise aspects of selling through sales training and sale programs gives you the background for achieving excellence. </p>
<p>There exists extensive technological applications that can assist the sales person in creating and developing sales leads, maintaining sales leads, and following up on sales leads – but without a knowledge of today&#8217;s business conditions and modern sales techniques – sales technology will do little to move the natural born seller to sales management excellence. </p>
<p>Excellence in sales skills requires technical skills – even for the natural born salesperson. Client relationships must be managed, time management skills must be refined for productivity and efficiency, sales facts and figures must be accounted for and analyzed, and customer resource management should be understood. If you need to develop these skills and other technical sales skills to advance your career, a sales course from sales programs and sales training will provide you with the education and training you need to develop and refine your sales management skills. Sales courses for certification can easily get your sales career on the fast track to sales management. </p>
<p>Sales courses from sales programs and sales training will also keep you up to date with the fast-changing nature of business development and sales transactions. Appropriate sales training and sales programs and courses for certification can also shift your career from individual sales to B2B sales. Sales training and sales programs that deliver tricks, techniques and technicalities on the most intricate elements of sales development will produce a sales manager that exemplifies and demands excellence from the sales team &#8211; and especially demand excellence from him or herself. </p>
<p>Sales training and sales courses are the solution for career advancement and personal development for the sales professional. Even natural born sales persons need to keep up with the future. This is done with advanced sales training by taking sales courses for lifetime continuing education. The salesperson must stay ahead of the prospective customer. A sales personality is a driver – but mastering the skills it takes to manage the fruits of that personality can turn a natural born seller into a supernatural sales manager. </p>
<p> </p>
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		<item>
		<title>Electrician Training as an Investment in Your Future</title>
		<link>http://btfc.org.uk/electrician-training-as-an-investment-in-your-future/</link>
		<comments>http://btfc.org.uk/electrician-training-as-an-investment-in-your-future/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 19:32:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Training and Careers]]></category>
		<category><![CDATA[Electrician]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/electrician-training-as-an-investment-in-your-future/</guid>
		<description><![CDATA[If you&#8217;re looking for a career that allows you to work with your hands and provides you with good pay, abundant work, and a level of job security that is unfortunately becoming more and more scarce these days, look no further than an exciting new career as an electrician. &#13;The electricians of the world cover [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re looking for a career that allows you to work with your hands and provides you with good pay, abundant work, and a level of job security that is unfortunately becoming more and more scarce these days, look no further than an exciting new career as an electrician.</p>
<p>&#13;The electricians of the world cover a lot of ground when it comes to what they do. Every establishment, residence, and company relies on electricity, and as such, they require the services of electricians to set up and maintain their power systems. Furthermore, every power line and wire system exists and continues to work properly because of an electrician. The world would quite simply not be what it is without its electricians, and as a result, it&#8217;s one of the most stable, challenging, and secure career choices you can make.</p>
<p>&#13;If you&#8217;re considering starting a new career in this field, formal electrician training is the first step to getting where you want to be. Electrician training will teach you all you need to know as to how electronics and electricity function. You&#8217;ll learn the basics of circuitry, transistors, and even modern digital applications in the field. You&#8217;ll learn the ins and outs of all the latest equipment and wiring systems so that at the end of your training, you&#8217;ll be well-versed in all the latest developments in the technology you&#8217;ll be working with. Electrician training will provide you with all the expertise you need in order to find work with nationwide companies that service electrical structures of all kinds, or alternatively with local businesses that are looking for new talent.</p>
<p>&#13;Electrician training can benefit seasoned, lifelong electricians as well. Technology has undergone many changes over even the past few years. A fresh round of electrician training to bring you up to speed on all the latest developments and advancements can open up new doors when it comes to job advancement, salary, and clout when it comes to your existing career. Making an investment in a refresher electrician training course shows both existing and potential employers that you&#8217;re serious about the work you do, and it assures them that you&#8217;re knowledgeable when it come to absolutely anything your job may throw at you.</p>
<p>&#13;Electrician training can be approached in a number of different ways in these modern times. There are quite a few vocational schools and educational facilities that offer electrician training in a traditional, sit-down setting. Night school or part-time schedules are usually options, as many of these facilities fully understand the time constraints the average person&#8217;s life places on them. Distance learning is also a popular choice among the very busy when it comes to many types of adult education, including electrician training. This option allows you to learn at your own pace when you have room in schedule to devote to your studies, making education a simple, flexible, and enjoyable experience.</p>
<p>&#13;Whichever option you decide is best for you, electrician training will be the start of a fulfilling and challenging lifelong career that allows you the opportunity to understand and work with modern technology in ways many of us never get a chance to. Invest in electrician training, and invest in a new future today.</p>
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		<title>Success Affiliate Marketing Business &#8211; 14 Reasons Why You Can Not Sell More Affiliate Products</title>
		<link>http://btfc.org.uk/success-affiliate-marketing-business-14-reasons-why-you-can-not-sell-more-affiliate-products/</link>
		<comments>http://btfc.org.uk/success-affiliate-marketing-business-14-reasons-why-you-can-not-sell-more-affiliate-products/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 16:32:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News and Reviews]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[More]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Reasons]]></category>
		<category><![CDATA[Sell]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/success-affiliate-marketing-business-14-reasons-why-you-can-not-sell-more-affiliate-products/</guid>
		<description><![CDATA[Obviously, you will not earn affiliate commission if you can not sell the affiliate products. Regarding to my extensively experiences, there are some reasons why you can not sell more affiliate products and earn huge affiliate commission. You will discover top 14 reasons why your sales are gone in this article. You will learn practical [...]]]></description>
			<content:encoded><![CDATA[<p>Obviously, you will not earn affiliate commission if you can not sell the affiliate products. Regarding to my extensively experiences, there are some reasons why you can not sell more affiliate products and earn huge affiliate commission. You will discover top 14 reasons why your sales are gone in this article. You will learn practical problems for affiliate entrepreneurs why they are failed in the affiliate marketing business.</p>
<p>Now, I am going to give you top 14 reasons why you can not sell more affiliate products and earn huge affiliate commission in the home based affiliate marketing business. If you are wondering why you are failed and can not earn big affiliate commission in the online affiliate business, I like you to discover top reasons below.</p>
<p><strong>1) Lack of the affiliate marketing business plan and business model.</strong> I have communicated with many affiliate entrepreneurs and I found that most of them don’t have their own affiliate marketing business plan, marketing plan; even their business model. Personally, I strongly believe that planning is one of the most significant steps in your affiliate marketing business. You must have your own goals and plans. Without planning, you are wasting your time and money for undo and redo tasks to build, grow and run the affiliate business.</p>
<p><strong>2) Lack of well and effective marketing research.</strong> The poor marketing research shows that you have no idea about your people in your markets and you have no knowledge enough to solve their problems. Also, you do not know what exactly needs in your market. All you have to do during the marketing research is to discover the exactly problem and solution what people are looking for in the market. There are many approaches to do the most effective marketing research on the internet right now. One of the best effective approaches is to participant in the active and well-known forums.</p>
<p><strong>3) Promote only one affiliate product at a time.</strong> As you are the affiliate entrepreneurs, your major task is to drive the quality content of the affiliate products for people who need those products. It is not a great idea to promote only one affiliate product at a time for your market. However, promoting too much affiliate products is not a great idea either. There are no success rules for this. You have to test and track the results by yourself. My experiences show that the rule of thumb for a number of affiliate products, which you should promote, is between 3 and 10 at a time.</p>
<p><strong>4) Advertising the wrong poor affiliate products.</strong> How to choose the high profitable affiliate products is the first critical step. You can choose those profitable affiliate products when you have a well and effective research in your markets and products. There are many approaches revealing you how to select the high profitable affiliate products. All you have to do is to avoid the scam programs on the internet.</p>
<p><strong>5) Lack of the quality content.</strong> As we know that the quality content is the king. All you have to do is to provide high quality content for each affiliate products for your people in the market. The high quality content could be: your unbiased personal recommendation, hot news, great articles related to the product and up-to-date information for the product.</p>
<p><strong>6) Lack of great relationship with merchants.</strong> Working with the merchants is an absolutely great idea for you to start promoting the affiliate products. You can request, build relationship with merchants or even negotiate the affiliate commission structure with your merchants.</p>
<p><strong>7) Lack of quality opt-in list.</strong> The opt-in list is the most important asset for affiliate marketing entrepreneurs. Without the list, you are wasting your time and money for selling affiliate products. Think about this way! You drive visitors to merchants&#8217; website. If those visitors make a purchase, you will get an affiliate commission. If there are no any purchases, you will not get your commission. With this situation, it is a great idea for affiliate entrepreneurs to capture visitors&#8217; information in order to sell other affiliate products later. With capturing the visitors&#8217; information, your opportunities to earn more affiliate commission are opened and increased. You can sell other affiliate products later in the future.</p>
<p><strong> <img src='http://btfc.org.uk/wp-includes/images/smilies/icon_cool.gif' alt="icon cool Success Affiliate Marketing Business   14 Reasons Why You Can Not Sell More Affiliate Products" class='wp-smiley' title="Success Affiliate Marketing Business   14 Reasons Why You Can Not Sell More Affiliate Products" /> Lack of strong back-end selling.</strong> The strong back-end selling is one of the most effective approaches for affiliate marketing entrepreneurs to sell more affiliate products to the existing buyers or subscribers. The key to success for back-end selling is to focus on both of existing buyers/subscribers and new potential customers.</p>
<p><strong>9) Lack of well-known reputation in the market.</strong> The reputation is very important for your creditability and reliability. All you have to do are: advertising yourself all the time in the market and be aware of what affiliate products you are going to promote. With the scam affiliate products, it will hurt your reputation directly.</p>
<p><strong>10) Lack of the consistency in the business and markets.</strong> I would love to say that the consistency in your business and markets is one of the most significant elements for your highly successful in long-term. You have to get to know your market, catch-up new technology and stay in your business in the long run. With this sense, you can become an outstanding among your competitors with new technology. Also, you can improve continuously your home based affiliate business all the time and stay on top in your business.</p>
<p><strong>11) Rely on one affiliate internet marketing strategy.</strong> Obviously, you can not rely on one affiliate internet marketing strategy. My highest recommendation is to build multiple streams of incomes through multiple affiliate internet marketing strategies. Those strategies can be: article marketing, email promotion internet marketing, blog online marketing, search engine optimization, pay-per-click advertising and join venture partnership.</p>
<p><strong>12) Do not know how to get things done effectively.</strong> This is one of the most critical issues for affiliate marketing entrepreneurs. There are a ton of tasks for those affiliate entrepreneurs to build highly profitable &amp; successful in the affiliate marketing business. Those tasks require a lot of time and effort. Prioritizing and scheduling tasks are two basic approaches to help you to get things done!</p>
<p><strong>13) Lack of self-improvement.</strong> There is no doubt that you are the best asset in your business. All you have to do is to improve yourself continuously all the time. I am sure that you are the only person who can determine your success and where you want to be in the future. Without self-improvement, it is very difficult to build your own highly profitable home based affiliate business.</p>
<p><strong>14) Give up too quickly.</strong> Most new affiliate entrepreneurs expect to get rich with selling affiliate products overnight or short term. My experiences show that the affiliate business is not the get-rich-quick scheme. You have to be determination, motivate and patient for your success in the long future. All I can tell you is that the affiliate business is an extremely powerful business and it is a win-win situation between affiliate marketing entrepreneurs and merchants.</p>
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		<title>Boost Your Real Estate Business with GPS</title>
		<link>http://btfc.org.uk/boost-your-real-estate-business-with-gps/</link>
		<comments>http://btfc.org.uk/boost-your-real-estate-business-with-gps/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 16:32:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Development and Solutions]]></category>
		<category><![CDATA[Boost]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Estate]]></category>
		<category><![CDATA[Real]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/boost-your-real-estate-business-with-gps/</guid>
		<description><![CDATA[A technology developed by the United States Department of Defense can help you streamline your real estate tours and property inspections. The Global Positioning System is a satellite system that enables someone with a GPS receiver to receive information about their location (latitude and longitude) on the planet. However, for the Realtor, it can be [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="4192555787 85c6a8803b m Boost Your Real Estate Business with GPS" src="http://farm3.static.flickr.com/2486/4192555787_85c6a8803b_m.jpg" width="200" title="Boost Your Real Estate Business with GPS" /><br/></div>
<p>A technology developed by the United States Department of Defense can help you streamline your real estate tours and property inspections. The Global Positioning System is a satellite system that enables someone with a GPS receiver to receive information about their location (latitude and longitude) on the planet. However, for the Realtor, it can be so much more, as the development of GPS multimedia has made it useful for people representing real estate.</p>
<p>Navigation systems for vehicles have been out for a few years now and have proven extremely popular with drivers, especially those who are on the road a lot. The systems allow one to punch in a destination address and get directions based on downloadable or pre-installed maps. While this alone can be a great advantage for finding properties off the beaten track, there are many devices and programs that can boost one&#8217;s effectiveness at planning tour routes, directions for clients and information for clients.</p>
<p>Garmin® International brought out the nüvi, a navigation tool that can also play media files, in 2006. For the Realtor, this means that as the vehicle comes near the property to be shown, a verbal overview can be played or pertinent facts can be brought up for the client&#8217;s information. For more information, check out Garmin.com </p>
<p>Mobile Crossing is a company that has developed a device and software especially for real estate professionals. The Pocket Real Estate edition of the WayPoint 200 (a navigation device) has maps that come with preloaded points of interest, such as schools, stores, parks and other resources in the area. There is also a rerouting feature for heavy traffic, MLS integration, property search, market analysis, daily updates and contact storage. Check out MobileCrossing.com for more information. </p>
<p>GPS-enabled phones are also privy to real estate related software. Search real estate listings on your SmartPhone with Smarter Agent, which allows one immediate access to properties in the immediate area. If you&#8217;re strapped for time or your client is, this is a great way to get another chance at landing a deal with, &#8220;Hey, there&#8217;s a home newly listed, three blocks away. Want to take a look?&#8221; Check out SmarterAgent.com for more information.</p>
<p>These are just three tools out of many that utilize GPS technology. Having the information at your fingertips is going to maximize the service you can give your clients, so check out these devices. They may just pay for themselves with a successful sale!</p>
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		<title>How to Brand Your Small Business in 7 Easy Steps</title>
		<link>http://btfc.org.uk/how-to-brand-your-small-business-in-7-easy-steps/</link>
		<comments>http://btfc.org.uk/how-to-brand-your-small-business-in-7-easy-steps/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 16:32:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News and Reviews]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Easy]]></category>
		<category><![CDATA[Small]]></category>
		<category><![CDATA[Steps]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/how-to-brand-your-small-business-in-7-easy-steps/</guid>
		<description><![CDATA[Ask any large corporations and they will tell you that their brand is one of their most valuable assets.  So, as a small business owner, why are you neglecting your brand? Branding is the first step to differentiate your products and services from your competitors. Now, ever than before, it is easier to establish your [...]]]></description>
			<content:encoded><![CDATA[<p>Ask any large corporations and they will tell you that their brand is one of their most valuable assets.  So, as a small business owner, why are you neglecting your brand? Branding is the first step to differentiate your products and services from your competitors. Now, ever than before, it is easier to establish your brand in the market place without spending lots of cash. Use the seven step formula to brand your business this year to reap benefits for years to come.</p>
<p>1. Assess What the Market Thinks About Your Current Brand. Ask your customers why they selected your products and services over your competitors. You can accomplish this step by performing short surveys of your current customers after their purchases.</p>
<p>The survey will reveal value propositions that you may not be articulating properly. There may be hidden intangible benefits of your products and services that you&#8217;re not leveraging in your existing marketing campaigns.</p>
<p>2. Define Your Brand. Write down an elevator pitch for your business using the language of your customer. Don&#8217;t use professional jargon or hard to understand concepts. Address your customers&#8217; problems and how your product or service solves those problems. </p>
<p>If your business is online marketing and search engine optimization, your customers may not understand what those terms and concepts really mean and how they will benefit using your service. Instead, talk about more visitors to their websites from search engines for free.</p>
<p>Your goal is to define certain qualities of your business so that your customers are willing to exchange their money for the values provided by your business.</p>
<p>If you can boil down the qualities of your business into a memorable slogan, your chance of succeeding in promoting your brand is vastly improved.</p>
<p>3. Be Consistent In Expressing Your Business Values. Relentlessly pursue expressing the qualities of your business at every opportunity your get &#8211; be that your website, customer service, product packaging, blog posts, twitter messages, or facebook statuses. </p>
<p>Don&#8217;t change your business values depending on the customers that you&#8217;re currently serving. Don&#8217;t be everything to everyone. </p>
<p>4. Start a Blog. Blog gives you a platform to deeply discuss issues related to your industry, your customer problems, emerging technology in your market. Blog also provide an opportunity to interact with your customers. Update your blog frequently, at least twice a week. Read all the comments and participate in the conversations. </p>
<p>Don&#8217;t be afraid to refer to your competitors if you cannot solve the problem. You should be open and tell the truth to earn trusts of your customers.</p>
<p>5. Use Social Media. This one is a must in today&#8217;s socially connected world through the web. Tap into Twitter, Facebook, YouTube, Flickr, and  LinkedIn. Use the social interactions happening in the social media sites to reinforce your brand. </p>
<p>Post interesting pictures related to your market, business, products and services in Flickr. Create &#8220;how to&#8221; videos and upload them in YouTube. Use YouTube to market your brand if you have given a presentation or your product is mentioned in the news and TV. </p>
<p>Even post the bad reviews of your products and counter those by giving your viewers with ample evidence to the contrary or promise them to fix the problems as soon as possible. </p>
<p>6. Monitor Your Brand. You can set up Google alerts to monitor your brand for free. Or you can hire a third party vendor to monitor your brand. They will give you a report everyday if there are any mentions of your products and services. </p>
<p>These third party vendors scour the web, including forum posting, blog posts and comments, product review sites, a vast number of social media sites and peoples&#8217; comments on those sites to unearth good and bad mentions of your brand.</p>
<p>If you see a consistent pattern of negative mentions of your brand, you know you have a problem and you need to address it immediately. Don&#8217;t hide. Tell your customers that you&#8217;re aware of the situation and how you&#8217;re addressing the problem.</p>
<p>7. Stay Focused. Branding is a long-term effort and you may not see immediate results within a month or so. Don&#8217;t get frustrated and abandon everything. Your brand will evolve over time as you introduce new products and services and economy recovers. If you position yourself right now, your prospects will remember who you are and how you have helped them when they were in need.</p>
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		<title>Custom Software- to Boost Your Business</title>
		<link>http://btfc.org.uk/custom-software-to-boost-your-business/</link>
		<comments>http://btfc.org.uk/custom-software-to-boost-your-business/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 16:32:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Development and Solutions]]></category>
		<category><![CDATA[Boost]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Custom]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/custom-software-to-boost-your-business/</guid>
		<description><![CDATA[Use of software solution is becoming central to any businesses operations. Software helps in cutting down expenses in manpower yet increasing productivity and efficiency. Right business software is critical for core business operations such as production, customer management and financial reporting. For the welfare of your business endeavor, using industry specific programs is the most [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="4192561839 0e4016538e m Custom Software  to Boost Your Business" src="http://farm5.static.flickr.com/4004/4192561839_0e4016538e_m.jpg" width="200" title="Custom Software  to Boost Your Business" /><br/></div>
<p>Use of software solution is becoming central to any businesses operations. Software helps in cutting down expenses in manpower yet increasing productivity and efficiency. Right business software is critical for core business operations such as production, customer management and financial reporting. For the welfare of your business endeavor, using industry specific programs is the most intelligent decision you can take. By using software that is specially developed and designed for you, you can easily see your profit maximized. A solution to attain all this is . Custom software is that type of software program that is developed by a software developer keeping in mind the custom requirements of your business. A few years back, standard software was used for most of the business requirements. But now, with changing times, business owners are exploring new business ventures. Due to this experimentation the development of such software took place which could handle all your demands at ease and give optimum results. This concept has altered the IT industry by its quick, cost effective and high quality software solutions. The procedure of developing user-friendly software has become far easier and speedy with the usage of this software application technology.</p>
<p>With each passing day, the demand of custom software is increasing exponentially. One can always search the web for a reliable and reputed  provider. The internet is the most dependable and reliable source of gathering information. You can find the best custom software service provider in just a few minutes. While searching a custom software development company one should look at players operating from low cost locations such as India, China, Philippines, Taiwan and Eastern Europe. Companies operating from these locations are now offering all type of software development solutions for all sizes of clients. India has emerged as a favorable destination for custom service development solution. India provides dynamic Internet marketing solutions along with offering cheap and best quality services.</p>
<p>In  it is advisable to contact custom software development firm. They will access your unique business requirements and hence develop a solution which caters to your specific needs and is cost effective.</p>
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		<title>Explosive Growth Ushers In a New Era for Business Intelligence</title>
		<link>http://btfc.org.uk/explosive-growth-ushers-in-a-new-era-for-business-intelligence/</link>
		<comments>http://btfc.org.uk/explosive-growth-ushers-in-a-new-era-for-business-intelligence/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 15:28:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consultancy and Analyst]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Explosive]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[intelligence]]></category>
		<category><![CDATA[Ushers]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/explosive-growth-ushers-in-a-new-era-for-business-intelligence/</guid>
		<description><![CDATA[Telecommunications companies operating in emerging economies like China are enjoying an explosive subscriber growth. China Mobile for example, has practically 500 million subscribers. At the rate they are going, it would not take long before they breach the 1 billion mark. Telecommunication companies in other countries may not be enjoying growth of such colossal magnitude [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="3312012185 2d88ae6171 m Explosive Growth Ushers In a New Era for Business Intelligence" src="http://farm4.static.flickr.com/3473/3312012185_2d88ae6171_m.jpg" width="200" title="Explosive Growth Ushers In a New Era for Business Intelligence" /><br/></div>
<p>Telecommunications companies operating in emerging economies like China are enjoying an explosive subscriber growth. China Mobile for example, has practically 500 million subscribers. At the rate they are going, it would not take long before they breach the 1 billion mark.</p>
<p>Telecommunication companies in other countries may not be enjoying growth of such colossal magnitude but they are enjoying substantial growth nevertheless.  While this is certainly good news, it does not come without immense pressure. These companies know that they are not the only ones operating in the area. Other operators are constantly on the prowl, waiting with open jaws ready to snatch a huge chunk of the market anytime. </p>
<p>Aside from exponential consumer growth, the conditions are even made more hostile with the emergence of cutting edge technologies, deregulations, and rapidly changing consumer desires. Throw in a new player with unconventional strategies into the fray, and they risk seeing a nibble on their precious market share quickly transform into a gobble in no time. It is during these times that a business intelligence solution should be in place.</p>
<p> organizations can help you a company understanding the needs and cravings of their customers are essential in keeping them hooked on their network. For example, although a certain operator in Pakistan has an average consumption of  per month per customer, a closer look at the data generated by the application can show that a certain percentage, albeit relatively small, of individuals consume an average of 0 per month. </p>
<p>The importance of identifying the needs of the 0-a-month contributors cannot be overemphasized for the simple reason that the profitability at such levels are much more enormous than that of the  echelon. And in this area, there’s no better person to get in touch with than .</p>
<p>The most cost-efficient way of understanding customer needs at different echelons is through data warehousing and business intelligence service. Using such tools will not only help in identifying various customers’ needs but ensure quality of service across the network as well. That way, the likelihood of them shifting to the other network will be minimized.</p>
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		<title>Evolution Of Government Regulations And Its Impact On Investor Protection And Innovation!(Part 1)</title>
		<link>http://btfc.org.uk/evolution-of-government-regulations-and-its-impact-on-investor-protection-and-innovationpart-1/</link>
		<comments>http://btfc.org.uk/evolution-of-government-regulations-and-its-impact-on-investor-protection-and-innovationpart-1/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 03:30:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovations]]></category>
		<category><![CDATA[Evolution]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[InnovationPart]]></category>
		<category><![CDATA[Investor]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[Regulations]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/evolution-of-government-regulations-and-its-impact-on-investor-protection-and-innovationpart-1/</guid>
		<description><![CDATA[Over the years, there has been much resentment towards the influence of government regulations on the market and the economy as a whole. The resentments have sometimes resulted in social unrest and resistance culminating in government displeasure. Some believe that the passage of comprehensive regulations for reforms is a form of nationalization and an infringement [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="4166050071 9c1cf79e8b m Evolution Of Government Regulations And Its Impact On Investor Protection And Innovation!(Part 1)" src="http://farm3.static.flickr.com/2690/4166050071_9c1cf79e8b_m.jpg" width="200" title="Evolution Of Government Regulations And Its Impact On Investor Protection And Innovation!(Part 1)" /><br/></div>
<p>Over the years, there has been much resentment towards the influence of government regulations on the market and the economy as a whole. The resentments have sometimes resulted in social unrest and resistance culminating in government displeasure. Some believe that the passage of comprehensive regulations for reforms is a form of nationalization and an infringement on one&#8217;s freedom. A case in point is the current &#8220;tug of war&#8221; on the health care Bill in the U.S. It is also possible that a similar situation will arise when the impending financial regulations reforms is brought on the table. We also know of the Greece situation where the government was compelled to enact measures that were unpopular with the people of Greece yet was complimented by the world and the EU. The austerity measures by the state of Greece are meant to protect the identity of the country and satisfy the conditionalities of international funding organizations for financial assistance.</p>
<p>Now, in whatever form the situation may be, the fact remains that government regulations to impact the economy is a double-edged sword. That is to say, government regulations may offer some form of protection for investors wealth or stakeholders interest, however it may encroach on freedom in other areas. This is because investors and stakeholders alike may not want to be restricted in their market transactions yet they want to be guaranteed property rights protection, wealth and economic security. Furthermore, there is the general perception that their creativity ability is impaired when government regulations goes beyond the boundaries of protecting their wealth or economic security into their dome of freedom. Notwithstanding, in this era of economic uncertainty, national government regulation is taking a new direction in almost every country in the world including United States. In fact, there is an evolution of regulations that are protectionism-oriented than economic liberalism-oriented. The objective here is to stabilize the market economy, prevent economic or financial capital failure or mismanagement, promote equity and remove bottlenecks of unjustified management or corporate remunerations. Now, from a very critical perspective these government proclivities do impact investor protection and innovation and this article seeks to elucidate on the ramifications of such penchantcy. Consequently, in the ensuing discussion, investor protection and consumer protection will be contrasted with innovation with the common denominator being government regulations or policies. Other issues to be discussed in the compendium are the effect of corporate tax reduction and why corporate tax reduction may not be the ultimate solution for investment stimulation in a country. The following provides some deliberations on the genesis and chronology of government regulations and its relation with investor and consumer protection and innovation.</p>
<p><strong> </strong></p>
<p><strong>The Genesis and the Chronology </strong></p>
<p>Most analysts will agree with me that technological innovation in the financial sector can be impaired or enhanced by government regulations. In my article titled &#8220;World Financial Systems in Limbo- What to expect&#8221;, I expatiated on this issue and how it is affecting the world economy. I will not want to go back to that. However, I would like to discuss three other notable cases of financial innovation that came about because of government policies. They are the emergence of the Eurobond, Asset-backed securities and the Sarbanes Oxley Act of 2002 (SOX). The third case which is the SOX Act could not be classified purely as an innovation but it emergence brought sanity into the accounting sector besides adding transparency.</p>
<p>Now, let&#8217;s consider the facts of the issues. The interest equalization tax which was instituted by the United States government in 1963 to dissuade U.S investors from investing in foreign securities led to the creation of the Eurobond market.  American investors had no option but to invest in these bonds causing the bond to gain worldwide popularity in addition to stimulating other governments and institutions to trade in this market. Strangely, in spite of the default risk associated with the Eurobond and inappropriate documentation governing its transactions, Eurobond market has continued to become a source of financing for governments, banks, global investors, underwriters, traders among others. So, it can be deciphered here that government regulation led to the emergence of this bond which is a sort of financial innovation.</p>
<p>Another positive outcome of government regulation with respect to financial innovation is the creation of the risk management tool called Asset-backed Security management. It encompasses the securitization of some underlying assets of banks making it possible for banks to have clean balance sheets as the risk associated with their bad assets can be transferred to a third party in return for cash. For example payments for underlying assets such as mortgage loans, auto loans, and credit cards e.t.c as they become bad debts are sold to a third party by the bank in exchange for cash. In this way, the risk is transferred to the third party who works to liquidate such illiquid assets and use that to pay the bank. Having attained clean balance sheets, banks are then able to invest in new assets and loans. This concept of asset-backed security management was officially instituted by the United States Security Exchange Commission (SEC) on January 18, 2005. It was also the presence of this concept that paved the way for the U.S government in 2008 to buy all the bank bad debts and save them from collapse. As mater of fact, asset-backed security management regulation is a mixed blessing. On one hand, it has provided a debt cleansing insurance methodology for banks but on the other hand it has put tax-payers money at risk indirectly affecting the deficit. Remember the financial resource for buying the bad debts  from the financial institutions was predominantly the tax payer&#8217;s money.</p>
<p>Next, on the list of government regulations is the Sarbanes Oxley Act of 2002 (SOX) and the Corporate Fraud Task Force which was instituted by SEC to bring sanity, ethicalness in the sector and obviate corporate accounting scandals inadvertently reinforcing the financial accounting sector. As is widely known, the Act was of three objectives; First, to increase accuracy and transparency in Financial Accounting reporting. Second, to buttress corporate or management accountability and probity in the sector. Third, to promote independent auditing procedures so as to curtail fraudulent reporting, conspiracy and deception. Again, though this Act has no direct correlation with innovation yet it reinforced and transformed the accounting sector setting the pace for ethical creativity in the sector. In fact, the presence of this Act has boosted transparency, accountability and probity in the accounting sector in the United States.</p>
<p>Interestingly, opponents of this Act argue that the regulation has made the U.S less competitive in terms of financial resource attraction from global investors because of some stringent components of this Act driving away investors. They also contend that the country&#8217;s share of international Initial Public Offerings (IPOs) has gone down from 50% in 2000 to single digits recently because of this Act. They predict the country will gradually loose its competitive edge in the financial market and that Wall Street is negatively impacted by this regulation. No matter the sentiments of opponents, one thing is needful and that is investors must be protected. The Act offers this protection to some degree even though complete protection is impossible. For example investors can be protected from fraud but they cannot be insulated from huge bonuses and other immense fringe benefits given to CEOs of financial institutions and Wall Street. Also, complete protection is not desirable in today&#8217;s economy for two (2) apparent reasons: First, it can inhibit innovation with regards to the development of human capital in a firm. Second, there is an inherent increased cost of regulation. In other words, the manager&#8217;s ability to be innovative will be impaired and also the government will incur high cost due to the running of extensive stringent corporate governance regulations. This also presents another front of the association between financial capital and human capital. And that financial capital should be complemented by human capital for profitability of a firm. It is the human capital that manages the financial capital to ensure profitability.</p>
<p>In my opinion, every regulation or policy (fiscal or monetary) must be assessed from a cost-benefit perspective. A categorical assessment of the regulation will help in its classification as being under-regulation, over-regulation with regards to its expected impact on the market. That means advocates and opponents of the SOX Act must assess it from a cost-benefit analysis. It is commendable that the presence of similar regulations prevailing in the United States has brought the products and operations of the Auto makers GM, Toyota and the rest under the microscope. Toyota has been scolded by congress for the massive recall of over $  8 million defective products worldwide and misleading information to the public about these products in spite of thousands of complaints. Obviously, the company faces tough times ahead in terms of regaining confidence of its customers and maintaining its competitive edge in the Auto industry.</p>
<p>Regrettably, despite the presence of the SOX Act and other financial regulations, it is absurd that huge bonuses were declared recently for CEOs of some banks and institutions. The move actually incurred the discontentment of the government and most Americans as well. In fact, this revealed the limitations of the SOX Act and the existing financial regulations and set the pace for future revision of them to take care of such recurring contingencies. Again, it provides some justification for the push by the current administration with regards to the augmentation and overhauling of the existing financial regulations. Consequently, regulations that will seek for reinforcement of accountability, probity and forestall unethical gestures such as huge unwarranted bonuses in the financial sector whilst at the same time promoting creativity or innovation in the sector are needed.</p>
<p>Also, currently in the pipeline is the issue of government policy of tax breaks or incentives for companies that employ Americans or companies that do not outsource jobs. The bipolar nature of tax breaks suggests tax increases for firms that outsource jobs and tax decreases for companies that do not. Giving tax breaks judiciously to some employers and denying others is obviously an incentive to increasing investment inflow and reducing outflows. Subsequently, a reduction in corporate tax can stimulate investment and job growth in the green sector including but not limited to the renewable energy sector, biotechnology and healthcare. However, the issue becomes precarious when such tax breaks or incentives are predominantly corporate tax oriented. There are two issues that of concern here namely</p>
<p> </p>
<p><strong>• The influence of shareholders interest on companies as against stakeholders, and</strong></p>
<p><strong>• The economics of corporate tax reduction from the dimensions of ease of doing business and cost of doing business.</strong></p>
<p>Now, in the next segment of this article, I will be discussing shareholders and stakeholders interest impact on government regulations and vice versa. Additionally, the economics of corporate tax from the perspective of doing business in the western world will be addressed. Read on from part 2 of this article.</p>
<p> </p>
<p>Author: Charles Horace Ampong [MSc(Eng), MBA]</p>
<p>Blog:   </p>
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		<title>Accounting and Finance Career Preparation Possibilities</title>
		<link>http://btfc.org.uk/accounting-and-finance-career-preparation-possibilities/</link>
		<comments>http://btfc.org.uk/accounting-and-finance-career-preparation-possibilities/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 22:33:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Training and Careers]]></category>
		<category><![CDATA[Accounting]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Possibilities]]></category>
		<category><![CDATA[Preparation]]></category>

		<guid isPermaLink="false">http://btfc.org.uk/accounting-and-finance-career-preparation-possibilities/</guid>
		<description><![CDATA[Obtaining an accredited education in accounting and finance will help to prepare you for an exciting career. There are numerous schools and colleges that can provide the training needed to enter into the workforce. The different accounting and finance career preparation possibilities can supply you with the skills that are necessary to seek successful employment. [...]]]></description>
			<content:encoded><![CDATA[<p>Obtaining an accredited education in accounting and finance will help to prepare you for an exciting career. There are numerous schools and colleges that can provide the training needed to enter into the workforce. The different accounting and finance career preparation possibilities can supply you with the skills that are necessary to seek successful employment. Professionals are trained in a variety of specialized areas and degrees and certificates are available at a number of levels. You can start the educational process by researching programs deciding on the path that&#8217;s right for you.</p>
<p>Accounting and finance professionals work with a variety of people and business in order to ensure that their monies are being used and recorded properly. Training for a career in this field can allow you to enter into the career you dream of. Career options can include working in specific area like:</p>
<p>Accounting<br />
Bookkeeping<br />
Accounting Technology<br />
Corporate Financing<br />
Finance and Banking</p>
<p>Pursuing a career in any of these areas can be done by enrolling in and completing an . Training length and coursework will depend on the level of education and specialized area of study you choose to enter into.</p>
<p>Accredited schools and colleges are available to provide you with training that will give you the skills needed to enter into the workforce. Training can be completed in this field at the following levels of education:</p>
<p>Certificate<br />
Associate Degree<br />
Bachelor Degree<br />
Master Degree<br />
Doctoral Degree</p>
<p>The length of study required will be based on the level of education you choose to pursue. Certificate programs can range from several months to one year. Degrees typically require anywhere from two to eight years depending on the level. You will have the chance to study a variety of topics in the specialized area of your choice.</p>
<p>Coursework will vary by level of education and the career being pursued but will consist of similar topics. Accredited schools and colleges can offer the skill training needed to enter into the career you desire. Studies may provide the chance to , accounts receivable, technical communication, and more. You can also study business information systems, technology, the principles of bookkeeping, lending, and many other related courses. Training in these areas will ensure that you have the knowledge you need to enter into the workforce in the profession of your choice. Possible employment can include working as a:</p>
<p>Bookkeeper<br />
Accounting Technologist<br />
Bank Manager<br />
Financial Officer<br />
Accountant<br />
Financial Analyst</p>
<p>…and much more. Begin the path to a new career by enrolling in an accredited learning program that fits your individual needs and goals.</p>
<p>Accreditation is provided to quality educational programs that offer you the best education available. You can ensure accreditation by requesting more information about the  of your choice. Agencies like the Accrediting Council for Independent Colleges and Schools (ACICS) are approved to fully accredit educational programs. You should start the path to the career of your dreams by researching programs and enrolling today.</p>
<p> </p>
<p>DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.</p>
<p>Copyright 2010 &#8211; All rights reserved by PETAP.org.</p>
<p><strong>Notice to Publishers:</strong> You may use this article on Ezine or on your Website; however, ALL links must remain intact and active. Failure to retain links is expressly prohibited and violators will be prosecuted extensively by law.</p>
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